TRAI & DLT Compliant 4.8/5 Rated
Bulk Messaging, Done Right

Bulk SMS and WhatsApp That Actually Reach Every Indian Customer

Send DLT compliant Bulk SMS, WhatsApp, voice and email campaigns to customers in 500+ cities across India. With 230+ direct operator connections and 98-99% transactional delivery, your message lands where it matters - on time, every time.

4.8/5 · Trusted by 500+ Indian businesses
Bulk SMS campaign dashboard showing 98.6% delivery across 530+ Indian cities
200M+ SMS Delivered
225M+ WhatsApp Messages Sent
500+ Active Clients
230+ Direct Operator Routes
98% Transactional Delivery
Why Guru SMS

Why 500+ Businesses Send With Guru SMS

Because a campaign is only as good as its delivery report. Here is what keeps clients with us year after year.

Delivery You Can Bank On

Delivery You Can Bank On

230+ direct operator connections and intelligent routing push every message through the fastest available path, so OTPs, alerts and offers arrive in seconds, not minutes.

DLT Compliance, Handled

DLT Compliance, Handled

Our team walks you through DLT registration, sender ID approval and template whitelisting end to end, so you stay on the right side of TRAI without the paperwork headache.

A Dashboard That Tells the Truth

A Dashboard That Tells the Truth

Track delivery, clicks and replies in real time. Schedule campaigns, manage contacts, and download detailed reports that show exactly what worked and what needs fixing.

APIs Developers Actually Like

APIs Developers Actually Like

Clean REST APIs with sample code in PHP, Java, Python and more. Plug SMS, WhatsApp and OTP into your app or website in a single afternoon.

Support That Picks Up the Phone

Support That Picks Up the Phone

Real people in Bhubaneswar, not ticket bots. Call, WhatsApp or email us and get answers from engineers who know your account and your campaigns.

Honest, Transparent Pricing

Honest, Transparent Pricing

No hidden charges, no confusing slabs. You know exactly what every message costs before you hit send, and our quotes hold - in writing, every time.

Getting Started

Go Live in Four Simple Steps

1

Sign Up or Book a Demo

Create your free account in minutes, or ask for a guided demo. Tell us what you send and who you serve - we will suggest the right channels and plan.

2

Get DLT and Sender ID Sorted

We walk you through DLT registration, secure your sender ID and get your templates approved - handling the confusing parts so approvals never stall.

3

Launch Your Campaign

Upload contacts, personalise your message with names or order details, and send instantly - or schedule it for the moment your audience actually reads.

4

Track Results and Scale

Watch live delivery and click reports, see what your customers respond to, and put your budget behind the campaigns that prove themselves.

Industries

Built for Every Business That Talks to Customers

If you send OTPs, offers, reminders or updates, we have a route - and an approved template - ready for you.

Retail & E-commerce Education Healthcare & Clinics Banking & Finance Real Estate Travel & Hospitality Logistics & Delivery Restaurants & Food Automotive Government & NGOs Events & Media Jewellery & Lifestyle
Client Stories

Trusted From Cuttack to Mumbai

We send festival offers and EMI reminders to about twenty thousand customers. With our previous provider, half the messages simply disappeared. With Guru SMS the delivery reports finally match what customers actually receive, and walk-ins during Durga Puja week were noticeably higher. The team even fixed our DLT templates over a weekend.
S Subhasis P.Electronics Retail Chain, Bhubaneswar
Parents now get attendance and fee reminders the same minute classes end. Admission enquiries from our WhatsApp campaigns doubled compared to the pamphlets we used to print, and the dashboard is simple enough for our office staff - no engineer needed. Support answers on the first call, in Odia if we want.
P Priya M.Coaching Institute, Cuttack
We moved our OTP traffic to Guru SMS after users kept complaining about login delays. OTPs now land in two to three seconds even during evening peaks, and drop-offs at signup have visibly reduced. Their API documentation was clean enough that the migration took our developer one afternoon.
R Rohit K.Fintech Startup, Bengaluru
Missed appointments were costing our clinics real money. Since we started SMS and WhatsApp reminders with a confirm option, no-shows have dropped sharply and our reception team spends far less time on calls. Patients reply to the WhatsApp messages too, which our old system never allowed. Setup took less than a week.
A Anjali S.Multi-clinic Healthcare Group, Hyderabad
We push close to a lakh delivery updates a month through their API and it simply does not break. The one time routes slowed during a telecom outage, their team called us before we noticed and shifted traffic. Reports could be prettier, but reliability is what we pay for and reliability is what we get.
V Vikram D.Logistics Company, Mumbai
Our Akshaya Tritiya campaign went to eight thousand customers in Odia and Hindi, and the showroom saw repeat customers walk in holding the message. The Guru SMS team helped us write templates that pass DLT approval on the first try. For a family business like ours, having someone local to call matters.
S Sasmita R.Jewellery Showroom, Rourkela

Straight Answers to Common Questions

What exactly is bulk SMS and how does it work?

Bulk SMS lets you send one message to thousands of mobile numbers at once - offers, OTPs, alerts or reminders. You upload your contact list to our platform or connect through our API, choose an approved template, and we deliver it over 230+ direct operator routes with live delivery reports for every number.

Do I really need DLT registration to send SMS in India?

Yes. TRAI requires every business sending commercial SMS to register on a DLT platform with an approved sender ID and message templates. It sounds tedious, but our team handles the process with you step by step, and most clients complete it within a few working days.

Is your WhatsApp service official?

We work on the official WhatsApp Business API from Meta - with verified business profiles, rich templates, chatbots and two-way conversations - alongside campaign tools for promotional outreach. For OTPs, order updates and customer support, the official API is the route we recommend, and we manage the Meta approval process for you.

Can I send messages in Odia, Hindi or other Indian languages?

Absolutely. Our platform supports Unicode messaging in Odia, Hindi, Bengali, Telugu, Tamil and every major Indian language. Regional language campaigns consistently draw stronger responses, especially outside the metros, and our team will gladly help you set up your first Unicode template.

How quickly can I start sending?

If your DLT registration is already in place, you can be sending within hours of signing up. Starting from scratch, plan for a few working days to complete DLT, sender ID and template approvals - we guide you through each step so nothing stalls.

What kind of support do you provide?

Real humans on phone, WhatsApp and email - reach us at +91-9853084604 or support@gurusms.in. From DLT paperwork to API debugging to campaign advice, you talk to people who work on the platform itself, not a call centre reading from a script.

Ready to reach every customer’s phone?

Talk to a messaging expert today — free demo, free DLT guidance, instant activation.